A banana Essay Example | Topics and Well Written Essays - 500 words

A banana - Essay Example Bananas come from the â€Å"genus Musa of the family Musaceae† (â€Å"banana†), and the seedless, edible ones come from the â€Å"species M. acuminata Colla or the hybrid M. X paradisiaca L.† (Morton 30). The different species of banana provide a clue to the fruit’s geographical origins, which is usually found in countries with tropical climates like Brazil, India, and Indonesia. Having various hybrids, meanwhile, further expands the fruit’s varieties and ensures continuous cultivation and propagation. Bananas are classified into major groups, such as Sucrier and Gros Michel, the Cavendish subgroup, and other cultivars (Morton 35). Mostly found in Colombia, the Philippines, and Burma, bananas from the Sucrier group are small in size, mostly sweet, and covered in thin skin (Morton 35). Due to their size and taste, bananas from this group are readily consumable and incorporated in dessert recipes. The Gros Michel group produces bananas that are larger from the ones in Sucrier group, yellow in color, and usually found in South America, Central Africa, and the Caribbean (Morton 36). The Cavendish subgroup, meanwhile, includes the Giant Cavendish, Dwarf Cavendish, and Bungulan (Morton 37). Medium-sized, thin-skinned, and delicate, the Dwarf Cavendish is usually found in China, East Africa, and South Africa. The Giant Cavendish is larger than Dwarf Cavendish, and closely resembles the Gros Michel (Morton 37). Riping unevenly during winter and prone to storage spoilage, Bungulan is mostl y used for cooking in Jamaica (Morton 38). Banana uses for food are as diverse as its varieties and hybrids. Eaten raw, a banana is peeled, sliced, or mixed with other fruits. Bursts of sweetness and undertones of tanginess are released from biting the soft, starchy flesh of a banana. Broiled or baked ripe bananas can be served with peanuts and brown sugar (Morton 41). When added in dessert recipes, a banana’s flavor and mushy

Management accounting Assignment Example | Topics and Well Written Essays - 1750 words

Management accounting - Assignment Example 235 Â   Fixed overhead volume efficiency 378 Â   Fixed overhead volume capacity 516 Â   Â   ----------- ----------- Â   Â   2129.1 325.5 Â   Â   (2129.1) Â   Â   ---------- Â   Â   (1803.6) Â   Â   Â   Â   Â   Â   ------------ Computation of the Unit Cost Units (Kg/Number of labour) Total cost (?) Per unit cost (?) Total Production (units) Units required for actual Standard production Units required for Standard Direct Material M3 1050 1680 1.6 2100 0.5 2130 1065 Direct Material M7 1470 2793 1.9 2100 0.7 2130 1491 Labour 525 3675 7 2100 0.25 2130 532.5 Variable production overhead 1260 2100 based on labour hours 2130 532.5 Fixed production overhead 4725 2100 based on labour hours 2130 532.5 Profit calculation of actual units: Sales (2100 x ?14.5) ? 30,450 Direct Material M3 (? 1,680) Direct Material M7 (? 2,793) Direct Labour (? 3,675) Variable production overhead (? 1,260) Fixed production overhead (? 4,725) Net Income 16,317 Profit calculation of budgeted profits: Sales (2130 x ?15) ? 31,950 Direct Material M3 (1065 x ?1.55) (? 1,650.75) Direct Material M7 (1491 x ?1.75) (? 2,609.25) Direct Labour (532.5 x ?7.2) (? 3,834) Variable production overhead (532.5 x ?2.1) (? 1,118.25) Fixed production overhead (532.5 x ?9) (? 47922.5) Net Income ? 17,945.25 From the detailed analysis of the computations of the operating statements and the information provided by the company, it is evident that the company is producing and selling units less than its budgeted figures show. The variance analysis is the most commonly used tool for evaluating the performance of a business by comparing its costs and revenues against the industry standards (Needles, Powers & Crosson, 2011) and ensure that right steps are taken for any kind of deviations or variances so that it can make necessary changes and reap...The main components of this statement are sales, cost of goods sold and expenses; the primary areas of focus are the revenue amount and expenses amount (Slater , 2012). Every organisation tries to keep a tight control on its expenses so that it can fulfil the requirements of its business effectively. Being a cost effective organisation allows the organisation to maintain a strong financial position and also with their savings they can work upon other business strategies such as expansion strategies and forming business units. For instance, if the equipment maintenance cost is increasing, then it can consider replacing it with a new one (Hansen, Mowen & Guan, 2009). Replacing with a new one may seem a heavy expense initially but when compared to the replacement costs on a constant mode, buying the new equipment would be a cost effective choice. In every business, there are two main classifications of costs or expenses i.e. variable and fixed costs and they need to be adequately monitored so that sufficient amount of profit can be earned (Tulvinschi, 2010). All costs and expenses in the business need to be carefully recorded and analysed so that further decision making is according to the current financial scenario of the business. In the manufacturing business like Ash PLC, the variable cost is of utmost importance as it has to ensure that it can produce the units according to the industry standards and within its budget range.

Risk Management in Healthcare

Risk Management in Healthcare Introduction Risk is anything that involves danger. Risk can be physical, emotional, health, or financial wealth. Life is full of risks and we all take risk in our lives in order to move forward. Risk can be big or small and can be taken intentionally or unintentionally. Riskassessmentrefers to the process by which the short and long-term adverse consequences to individuals or groups in a particular area resulting from the use of specific technology, chemical substance, or natural hazard are determined (Batterman, 2013). An example of intentional risk would be doing your assignment but not knowing that you will pass it or not and an example of unintentional risk is not doing the assignment because you did not know you had one. So in order to manage risk it is very important to have some kind of plan in place with can reduce the effect of any future risk, this is known as risk management. Therefore risk management is identification, assessment and prioritization of risks. There are two major ERM p rogrammes (ISO 31000 OR COSO) which could be used by any organization as a guideline to reduce risk. In this assignment I have used ISO 31000 because it is the most-latest one and easy to understand. Question one Risk management should be well organized in the enterprise for this to happen the risk manager needs to find out the objectives of the organization in order to make a proper plan. This can be done by talking with the owner or other staff members of the facility. For example one of the most important priorities for any health provider is the health and safety of its clients and workers. It is crucial to have friendly and safe environment for the employees. This can be done by doing regular health and safety audits and teaching the staff and the residents about the health and safety. This as a result will decrease the percentage of accidents that happen at work and make it safer both for clients and workers. This can lead to exposure to lose as they have to put more money and labour into teaching the staff about health and safety. This can also result in loss of life or a serious injury. For example there can be an injury at the work place if the clients are not transferred from bed to the couch using a hoist. Using a hoist can be more safe, time efficient and as a result will decrease the number of causalities at work. Like this there can be various other risks at the hospital so it is the duty of the risk manager to prioritize the highly likely and least likely risk for the enterprise and make the plan accordingly. For example hygiene is very important for the hospital, so it is important for the residents to have shower regularly. This risk cannot be tolerated as it will prevent spreading of diseases and cross contamination. This is one of the essential parts of hospital so risk manager should follow this first. Question two The model that I have used for this assignment is IOS-31000 to identify the high risk to health care business. It was introduced in 2009. It is a code of conduct which is followed by the organization to provide standardized care to the clients. This can be used by any organization regardless of its dimension, action and segment. This can help the organization to increase the chances of improving their techniques, achieving objectives, allocate and use resources. It also provides guidelines for both internal and external programs. This organization can also compare and contrast their risk management policies with an internationally recognized benchmark therefore providing good principles for effective and corporate governance. ISO31000can be applied to any type of riskwith a few provisos. Firstly, the new definition of risk is the effect of uncertainty on objectives. The notes to the definition include: Objectives can have different aspects, such as financial, health and safety, and environmental goals, and can apply at different levels such as strategic, organisation-wide, project, product, a nd process. Thus, an organisation must set objectives that are relevant to its risk profile (Peace, 2009). There are also other related standards some of them are IEC 31010 and COSO. A risk management technique focuses on risk management. Risk management also helps the organization to understand the risks and make the decisions accordingly so it could effectively meet the objectives. IEC 31010: 2009 also focuses on risk assessment concepts and selection of risk assessment techniques. Question three Risk management process contains five different processes which are firstly identify the hazard, secondly decide who might be harmed and how, thirdly evaluate the risks and decide on safety measure, fourthly record your finding and implement them and finally review your assessment and update if necessary (Five steps of risk assessment ). In identifying the hazard the risk manager should be able to identify the risks that are most likely to happen in the hospital. The two ways to identify risk are retrospective and prospective risk. Retrospective risks are the incidents that previously occurred, so they are easy to identify. This can be done by reviewing audit reports, costumer complaints. Prospective risks are those that have not happened before but might happen in the future. As compare to retrospective risk this is harder to identify. This can be done by brainstorming, researching and reviewing system designs. This can also be done by talking with the staff members or looking at the documentation of the hazards and make the plan accordingly. For examples if falls is one of the major cause of injury in the hospital then there should be a proper plan in place. This can be done by using wet floor sign, making sure floor is dry at all times and assisting the residents when going to the toilet and provide training if necessary to the staff. Secondly the risk manager needs to decide who might be harmed and how. This will help him to know which risk has greater impact than another. The three categories to determine risk levels are qualitative, semi-quantitative and quantitative. Qualitative refers to the images based on some based on some characteristics rather than quantity. It is the most effective method of analyzing risk. Semi-qualitative test is one that doesnt give you the absolute amount of analyses in a sample. Lastly quantitative is based on mathematical or numerical numbers and quantity rather than the characteristics. For example it does not mean differentiating everyone by their names, but identifying group of people. If you share your workplace, you will need to know your work affects other staff members or members of public and therefore identifying how they might be harmed. In the third process of risk assessment the risk is evaluated and safety measures are taken. The risk evaluation involves measuring and comparing level of risks found during analysis process. Once risk has been identified it is the duty of risk manager to decide what to do about them. He has to be lawful and do everything reasonably practicable to protect people from harm. For example there is an infection breakthrough in the facility. It is the risk manager’s duty to make sure all the residents and works get immunized, all the clothes and bed sheets are cleaned properly and make sure everyone is safe from the infection and how can they prevent it in future. This can be prevented by using hand sanitizers, washing hands regularly, wearing gloves and using other precautions when necessary. Fourthly recording and implementing the findings. It is about treating the risk that we not acceptable in the previous process of risk assessment. This step is used to either eliminate or reduce the effect of the risk. Monitoring and reviewing is a very essential step of the risk management process which will result in positive outcomes for the hospital. Risk needs to be monitored regularly so that new risks are captured in the process and are effectively managed. For example risk assessment does not need to be perfect but it must be suitable and sufficient. A proper check must be made; you need to ask who might be affected; you dealt with all the other significant hazards, also took into account the number of people who could be involved; the safety measures are reasonable, and the remaining risk is low; and you have also involved your staff or their representatives in the process. Lastly review the assessment and update if necessary. At work sooner or later, there will be new equipments and procedures that could lead to new hazards, so it makes very much sense to review them. Therefore all the risk management assessment parts are related to monitor and review. For example there is a new hoist at work which is more effective and fast but the workers do not quite know how to use it. So it is the duty of the risk manager to put a plan in place and teach all the workers how to use it and review it regularly. This as a result will prevent any future miss-happenings and make work more safe and efficient. Conclusion This concludes that it is very important for the organization big or small to have risk management program and team in place to minimize the risk and for the better growth of the business. It can save lives and money and can be extremely profitable for the enterprise and safe for the employs. References http://www.broadleaf.co.nz/graphos/iso31000/iso1.gif Batterman, S. (2013). Defination. Risk Assessment , 653-655. Five steps of risk assessment . (n.d.). Retrieved April 24, 2014, from Health and Safety Executive : http://www.hse.gov.uk/risk/fivesteps.htm Peace, C. (2009). ISO 31000. Standard and Deliver , 44-47.

Victim - Original Writing :: Papers

Victim - Original Writing Such odd patterns the rain made on the wet window. It had been pouring for nearly an hour now; Rachel found it quite relaxing. She sat on the couch watching some stupid talk show about people who had been victimized by con artists. She shook her head slightly, sighed, and stirred her tea. Rising while holding the mug perfectly still, she went into the kitchen to empty what remained of her Earl Grey. Upon her return, she remembered that she had left the window in her room open. Earlier that night, she had been sitting by that very window; the rain felt cool and clean on her rosy cheeks. Rachel cursed herself for leaving it partly open, which allowed water to cover a small portion of her bedspread. "Oh well. It will be dry in a while." She said, not to anyone in particular as she was alone in the house, after all. There was one person too many in the house when he sprang from the closet. The man really didn't look dangerous. His plain white shirt and black jeans did not appear threatening. His uncombed brown hair and lean build did not startle Rachel. Even his hazel eyes, empty as they were, did not alarm her. It was the butcher knife he gripped in his right hand that chilled her blood. "Little girls like yourself shouldn't be home alone. They might get hurt or killed or†¦.." He sprang at her with the deadly blade, forcing her to the ground. She screamed from both fear and sheer surprise. He held the knife to her throat with one hand and began to unbutton her cream-colored blouse with the other. Rachel struggled violently, yelling, "Get off of me, you sick weirdo!" He only grinned and continued. She clawed his right arm with her pointy nails, breaking the skin. He shrieked and dropped his weapon. Rachel quickly snatched it in her right hand while her attacker was briefly injured. She then sliced him across the hand, shoving him off

Should English Be the Medium of Instruction in Sri Lankan Universities

Should English be the medium of instruction in Sri Lankan Universities Medium of instruction is a language used in teaching. It may or may not be the official language of the country or territory. Where the first language of students is different from the official language, it may be used as the medium of instruction for part or all of schooling and universities Bilingual or multilingual education may involve the use of more than one language of instruction. UNESCO considers that â€Å"providing education in a child's mother tongue is indeed a critical issue†Native-language instruction is the practice of teaching schoolchildren in their native language instead of in the official language of their country of residence. An English medium education system is one that uses English as the primary medium of instruction – in particular where English is not the mother tongue of the students. Because a working knowledge of English is perceived as being valuable, many states thro ughout the world where English is not the predominant language encourage or mandate the use of English as the normal medium of instruction.Bilingual education involves teaching academic content in two languages, in a native and secondary language with varying amounts of each language used in accordance with the program model. There are two ways of Bilingual education. First one is Transitional Bilingual Education. This involves education in a child's native language, typically for no more than three years, to ensure that students do not fall behind in content areas like mathematics, science, and social studies while they are learning English.Research has shown that many of the skills learned in the native language can be transferred easily to the second language later. The goal is to help students transition to mainstream, English-only classrooms as quickly as possible, and the linguistic goal of such programs is English acquisition only. In a transitional bilingual program, the stu dent's primary language is used as a vehicle to develop literacy skills and acquire academic knowledge. It is used to develop literacy and academic skills in the primary language. Second one is â€Å"Two-Way† or Dual Language Immersion Bilingual Education.These programs are designed to help native and non-native English speakers become bilingual and bi-literate. The two-way bilingual immersion program has 90% of the instructions in grade 1 in minority language which is less supported by the broader society and 10% in the majority language . This proportion gradually changes in the majority language until the curriculum is equally divided in both the language by 5th grade. The two-way bilingual immersion program is based on the principle of clear curriculum separation of the two languages of instruction.Teachers do not repeat or translate the subject matter in second language but strengthen concepts taught in one language across the two languages in a spiral curriculum in orde r to provide cognitive challenge. The languages of instructions are alternated by theme or content area. This type of immersion is required to develop the dual language proficiency, as social language can be mastered in couple of years, but a higher level of competency is required to read social studies texts or solve mathematics word problems, roughly around 5 to 7 years.This essay attempts to take into account of divergent views to deal with â€Å"Should English be the medium of instruction in Sri Lankan Universities†. . The debate on English as a medium of instruction in tertiary level education was always carried out among the Sri Lankan society. Majority claims that â€Å"who can never speak English with the degree of adequacy or fluency is not survived in the job arena of the white collar’s. † Almost the private sector investors’ basic requirement is the employees should be able to communicate with the mediation language of the globe.When we conside r about trading with other countries, tourism, IT Sector and the other areas of high salary paying employment opportunities govern by the people with the command in English. Or at least they know how to deal with the language and the opportunity they involved with. And jobs in the private sector which require functioning knowledge of English have enabled migration across the globe. However, one can point out the flaw in the system which restricts the benefits of the migration to 8-10% English speaking elite and middle class of the total population in Sri Lanka.Some view English as an elitist urban cultural value, derived from the west, which is imposed on the nation. This argument sees English as a language left behind by the whites and claims that cultural and linguistic authenticity is tied to thinking, speaking and writing only in vernacular languages. The argument also suggests that if the academia shifts to English it might sound the death knell for native languages as there wi ll be fewer and fewer literary works in native languages.The general obsession with English and with the notion of â€Å"sophistication† attached to the language has been a major cause of increasing divisions and psychological distress among the youth. University drop out rates can potentially increase among the students with weaker English skills. The above arguments tend to draw their inspiration from the fact that countries like Japan have done remarkably well in spite of a resolute emphasis on retaining their native languages even among children of the internet age.However, most works of science and human studies have, unfortunately, not been documented in Sri Lankan national languages to place complete reliance on the local medium even if we were to agree with the above arguments to do away with English. Developing our languages to impart higher education is important but depriving people of the access to the knowledge systems in English is not correct. It is important t o invest in education in our country to create resources to impart the language skills required to fully utilize the educational opportunities offered in English.To take a pragmatic view, introduction of English at an early stage in children’s education is necessary without being overbearing on the native languages. Perhaps we should look to the European Union in this regard, to develop multilingual skills without compromising on the native character of individual nation. Some Sri lankans are firmly convinced that the only way to learn English properly is to learn everything else through English.This is contrary to logic and evidenced both in Sri lanka and around the world. Children in every country today learn English, but they learn it as a foreign language, and learn it well, in all countries where English is not the native tongue. Consider countries like Korea, Japan, Germany, Sweden, Russia, Brazil and China. They have economies that are better than most. Their schools t each English, but employ their own mother tongues as the medium of instruction. Korea's population is equal to Sri Lanka.The Scandinavian countries are comparable, less in population size, to Sri Lanka Their languages remain vibrant, they create new knowledge and literature in their own languages and produce Nobel prize winners and world-beating companies. Of course, they also learn English, the de facto world language. Except in colonized Sri Lanka, nowhere do people believe that unless they abandon their mother tongue and embrace English as the sole language of instruction, their future is doomed.

Factors Affecting Lexical Access Time Essay

Words are known as the building blocks of language, as they help us to understand both written and spoken language. Word recognition and lexical access are known to be bottom up processes, meaning that we can identify what something is by learning its parameters and building our ideas upwards. Lexical accessing is the act of accessing our mental lexicon and obtaining all information about a word, such as its meaning, sound and appearance (Harley, 2010). Lexical processing consists of 3 main components, identifying, naming, and understanding. Identifying a word consists of simply deciding if the letter string is or is not a word. Understanding a word is the ability to access a words meaning. Naming a word consists of accessing the sound of a word (Harley, 2010). Psycholinguists are very interested in investigating word processing, thus the lexical decision task was introduced. This task consists of timing how long a participant takes to identify whether a word is familiar or not when they are presented with a string of letters that may be a real word, an impossible non-words or a possible. Whereas real words are words of English that follow phonotactic constraints and have meaning, possible non-words obey phonotactic constraints but lack meaning, and impossible non-words violate phonotactic constraints and lack meaning. During this lexical decision process, many factors will affect how long the participant will take to identify if the letter string is a word or not. To name a few, the frequency effect states that the more common or frequently used a word is, the easier it is to recognize as a word (Harley, 2010). Age of acquisition, is an effect that states that the earlier in life that a word is acquired, that the word will be easily recognized (Harley, 2010). Lastly, word concreteness and imagery has an affect as abstract words evoke less imagery than concrete words, in turn, high imagery words have better memory recall (Howell, 2010). Method In the present experiment, the experimenter is simultaneously the participant. The participant was provided with two set lists of letter strings. Each list of letter strings consisted of 20 letter strings that were either words, non-words or arbitrary strings of letters, in which the participant was instructed to complete a lexical decision task based on these letter strings. First, the participant was instructed to read the first list of letter strings, and say aloud to themselves â€Å"yes† if they decided the letter string was a word, and â€Å"no† if they decided the letter string was not a word. The participant was instructed to time and record how long it took for them to complete the list. The first list of letter strings is the following: tlat, revery, voitle, chard, wefe, cratily, decoy, zner, raflot, oriole, voluble, boovle, mrock, awry, signet, trave, crock, cryptic, ewe, himpola. Next, the participant was instructed to perform the same task using the second set list of letter strings, also timing and recording how long it took to complete this list. The second list of words is the following: mulvow, clock, bank, tuglety, gare, relief, ruftily, history, pindle, develop, norve, busy, effort, garvola, match, sard, pleasant, coin, maisle. Results The participant completed the lexical decision task of list 1 in 28.3 seconds and completed list 2 in 23.7 seconds. The following table shows the decisions made by the participant for each word. List 1| List 2| tlat: norevery: novoitle: nochard: yeswefe: nocratily: nodecoy: yes| zner: noraflot: nooriole: yes voluble: yesboovle: nomrock: noawry: yes| signet: notrave: nocrock: no cryptic: yesewe: nohimpola: no| mulvow: noclock: yesbank: yestuglety: nogare: norelief: yesruftily: no| history: nopindle: nodevelop: yes gardot: nonorve: nobusy: yes effort: yes| garvola: nomatch: yessard: nopleasant: yescoin: yesmaisle: no| Discussion In evaluating the results of this experiment, many factors come into action that effect the participant’s lexical access. Firstly, it is key to note the differences between the two set lists of letter strings. List 1 consists of both words, possible non-words and impossible non-words, while list 2 only consists of words and possible non-words. Due to the fact that impossible non-words are easily recognizable as a string of letters that is not in the English language, list 1 automatically decreases its total decision time, as both â€Å"tlat† and â€Å"mrock† both violate phonotactic constraints of the English language. This is because it was noted that impossible non-words are rejected more quickly than possible non-words (Howell, 2012). Aside from these two impossible non-words, one can see both set lists of words contain all possible words of English, which then causes the participant to go beyond the identifying stage in lexical processing and advance to the n ext stage, understanding. In the understanding stage, the words meaning is attempted to be accessed to aid in determining whether the string of letters is or is not a word. The frequency effect comes into play in this stage, as frequent words have a much shorter reaction time in the lexical decision task because they are familiar. Therefore, words such as â€Å"decoy† and â€Å"cryptic† in list 1 and â€Å"clock†, â€Å"bank†, â€Å"relief†, â€Å"history†, â€Å"develop†, â€Å"effort†, â€Å"match†, â€Å"pleasant† and â€Å"coin† in list 2, which are frequent to the participant, are quickly decided as words. Due to the frequency effect ultimately because of the familiarity of the words, the meaning of these words does not need to be accessed. This is because high frequency words are accessed faster than low frequency words (Forster & Chambers, 1973). However, when possible non-words are at hand, the understanding stage is entered, to aid in this decision. When the participant does not immediately access a meaning for the letter string, the word deems to be given the status of â€Å"no†. Consequently, this causes a longer reaction time in determining whether a possible non-word is or is not a word. As one can see list 1 has many more possible words than list 2, which ultimately causes list 1 to take longer to complete in the decision task. The factor of age of acquisition is also seen as an effect in this experiment as when dealing with the real words, those that were acquired at a younger age such as â€Å"clock†, â€Å"coin†, and â€Å"bank† were also identified quicker than other real words such as â€Å"relief†, â€Å"pleasant† and â€Å"develop†. Along with this point, the separation between the words acquired at a younger age and those acquired later, is that the words acquired at a younger age are concrete words rather than the other words being abstract words. This is because abstract words evoke less imagery than concrete words do, and high imagery words actually have better memory recall, thus affecting the speed of lexical access (Howell, 2012). Conclusion In addressing the differences of performance between the two lists of word strings, it is clear that the participant took longer to decide if a possible word was a word or not due to the fact that it was necessary to advance to the next stage of lexical processing, understanding, to search their mental lexicon for a meaning. Highly frequent words as well as low frequent were easily recognized, as a meaning was instantly accessed, causing the participant to remain in the identification stage. While impossible words were also equally recognized and dismissed due to their obvious violation of the phonotactic constraints of English. After evaluating these factors that specifically affect the lexical access time, one can clearly see why the first word list would take the participant longer to complete due to it having more possible words than real words or impossible words. References Forster, K. & Chambers, S. (1973). Lexical access and naming time. Journal of Verbal Learning and Verbal Behaviour 12, 627-635 Harley, T.A. (2010). Talking the talk: Language, psychology, and science. Hove, England: Psychology Press. Howell, J. (oral communication, Lecture 5: Meaning. October 16th , 2012).

Four Little Girls essays

Four Little Girls essays When documentaries are filmed, produced, and then viewed, the audience is left with more knowledge and awareness than before having watched it. When I watch a National Geographic documentary on exploitation of indigenous peoples, I become aware of their situation and further understand the cruel world around me. Also, my emotions are stirred up. With the awareness that documentaries bring, also comes the waves of emotional buildup. This is why documentaries are most effective in grabbing an audiences attention on a subject matter having to do with exploitation, injustice, and racism; they show the cruelty and disrespect the victims are faced with. Four Little Girls, a documentary directed by Spike Lee, is an example of this. He interviews those that were involved or held knowledge of the bombing at 16th St. Baptist Church in Birmingham, Alabama in 1963. He speaks with officials and professionals, preachers, family members and childhood friends of the four girls killed at this incident. At the same time that these interviews are going on, there are clips from the 50s and 60s of black protesters, marches, and beatings relevant to the political and social crisis of the day. Also included are picture shots of the girls, including their gravestones. Lee incorporates the ongoing Civil Rights Movement with the story of the bombing incident and the four girls that The Civil Rights Movement becomes more real to us when the protagonists are also made real. The victims parents tell the audience through their words, stories, and pictures, of who the girls were and how they lived. They also display the girls badges, awards, certificates, and Bible that one had in her pocketbook the day she was in the church basement attending The white officials, who were more or less viewed as the antagonists, spoke of that same era from their point of view. Through intercuttin...

6 Must-Read Tips for Writing Friendly AND Professional Emails

6 Must-Read Tips for Writing Friendly AND Professional Emails Last week I had the privilege of presenting a workshop for the staff of a fast-growing digital asset management software company here in Madison. The topic was how to write consistently with the company’s brand, which is friendly, helpful and professional. A big piece of any business communications, of course, is email. How can you write emails that are personable without being too casual? Here are my top 6 email writing dos and donts on how to write email communications that are both friendly AND professional: 1. DO start with a friendly greeting that includes the recipient’s [first] name. There is neuroscience research showing that hearing one’s own name activates parts of the brain that increase attention. I would hazard a guess that people pay more attention when addressed by their name whether in writing or orally. This alone convinces me to use the addressee’s name in every email greeting. (Use the first name except in very formal writing where you might use a full name or a Mr. or Ms. title). What should you put before the name? Sometimes simply the name followed by a comma will do (â€Å"Jane,†), but usually we want to use another word of greeting. â€Å"Hi Jane,† is a common greeting and is widely accepted. â€Å"Hey Jane,† is more familiar and casual. Using â€Å"Dear† could be read as more formal or as more intimate, depending on the context. There’s no right greeting to use except the one that your company agrees is the one most aligned with its brand. In a lengthy email exchange, the person you’re writing to might drop the greeting and simply respond to your message with answers to your questions or responses. Talk to your company about whether you should follow suit. Personally, I rarely write an email that doesn’t include the person’s name at least somewhere (â€Å"That’s a great idea Jane!† or â€Å"Thanks so much Jane!†) Of course, appropriate language and level of formality will also depend on your particular relationship with the person you’re interacting with. When in doubt, check your brand guidelines or ask a colleague or supervisor for direction. 2. DO use emoticons :-O. Emoticons are becoming more and more accepted in business communications and can help with guiding the way a message is read. Emoticons can make a message seem more personal and friendly, so if that’s the tone you’re going for, use them! More neuroscience: Studies have shown that seeing an upright smiley face activates the same part of the brain as seeing a real face! Still, don’t use them unless your company says it’s okay. And know your audience. If you’re communicating with a millennial, emoticons are probably fair game. If your audience is over 70, maybe not. But there are plenty of exceptions to both of these generalizations. Depending on the nature of your business, you might or might not want to use emoticons. They are probably not appropriate for a law practice or government institution for instance, whereas a social media firm might use them frequently. If your industry is somewhere in between, you still might want to refrain from using emoticons in your initial communications. Consider waiting until you’ve established rapport with someone before you start inserting 🙂 s in emails to them. I would recommend sticking to standard happy, sad, and occasionally surprised emoticons, and not pictorialize anger, disgust or love/kisses. That might be going overboard in a professional context. Here are two useful blog articles on the topic: Do emoticons have a place in business communication? and How to Use Emoticons and Emojis in Business Communications. 3. DO write a catchy, informative, spam-word-free subject line. â€Å"What are you doing May 17?† That subject line might get attention from some people, but others might delete it without a second thought, not knowing why they are being asked this question. What about â€Å"Clear your calendar for May 17. [Company] is taking you to dinner†? Sure it’s longer, but I’m inspired to find out more about this dinner. When I first decided to email my LinkedIn contacts and invite them to join my e-list, I used the subject line â€Å"I’ve never done this before, Jane!† A lot of people opened the email. But now so many people are using that subject line, I don’t think it would get much traction. I’ve changed my subject line to â€Å"Where to Find the Best Essay Expert Articles: Your Inbox.† I like this one. It doesn’t hide anything and doesn’t use any tricks. A lot of people open it and sign up for my lists. Be careful to avoid words that will get your email caught in spam filters. â€Å"Free† is a big one. An extensive list can be found in the article Subject Line Spam Trigger Words. There are others. Just google â€Å"email subject line spam words† and you’ll get a lot of good info. 4. DON’T overuse exclamation points! I am guilty myself of overusing these pesky punctuation marks. But they often make things seem less important when we’re trying to make them seem more important. I recommend limiting yourself to one exclamation point per email. You might be surprised how much more powerful your writing becomes. When I was putting my newsletter together, my assistant sent me a draft and I saw an overabundance of exclamation marks. One example was the description of my 8 Most Important Updates for You to Know on LinkedIn – March 2016. The description read: Here is a summary of LinkedIns latest platform updates, from job features to mobile apps and some that are still rolling out! What was the purpose of that exclamation mark? I’m sure I don’t know. Both my assistant and I use them unconsciously and we are starting to catch ourselves and reduce their proliferation. 5. DON’T overuse the word â€Å"please.† The group I presented to was in Wisconsin, a state with a reputation for being â€Å"nice.† So the question came up of whether the word â€Å"please† can be overused in email messages. The answer is yes! People especially tend to overuse the word in awkward phrases like â€Å"Please find attached†¦Ã¢â‚¬  This is not language you’d use if you were speaking with someone. Instead, use conversational language: â€Å"I’ve attached the document here† or â€Å"The updated version is attached.† We also frequently say, â€Å"Please let me know if you have any questions.† Here, the â€Å"please† is more natural, so you might choose to use it. But, like the rule with exclamation marks, limit yourself to one â€Å"please† per email. 6. DO reread your emails 3 times before sending. The best way to make sure you’re following the above 5 rules AND that you catch any typos or confusing sentences, is to reread, reread, and reread again. Even those of use who know the best practices and who blog about them (ehhemm†¦.) make some of the errors listed above. As I frequently say, every editor needs an editor. Your writing will be much more professional if you proofread it, saving you time in the long run. So check your work at least 3 times before hitting send. Your recipients (and your boss) will be so grateful that you did.

Your Guide to Getting More LinkedIn Endorsements

Your Guide to Getting More LinkedIn Endorsements You’ve set up your LinkedIn profile and selected every skill you could possibly add to your profile. Now you have to get endorsements. What’s the big deal about LinkedIn endorsements? To start, they can show to a potential employer that your skills are legitimate. And an endorsement without a lengthy added recommendation takes but a click- a mere two seconds. So what’s the best strategy for getting those endorsements?First of all, you should aim for quality, not quantity. Pick the skills that are most relevant to your current and desired career stage. Having a million endorsements of your social media skills or Photoshop ability is not going to help you move forward as an accountant.After you’ve added your most relevant skills and weeded out the ones that will have little or no impact on your career, here are a few steps you can follow as a guide to getting endorsed.Increase the Section’s ProminenceMove your endorsements section up in your profile, using the â€Å"up† arrow in the Edit function under Skills Expertise. The best place might be just below your summary section, near the top. This is particularly effective if you update your status frequently (which you should), as people will be more apt to visit your profile and have the chance to endorse you.Practice GenerosityGet the reciprocity going by endorsing other people. Start with the people you work with on a daily basis, then move onto people whose work you admire. Try not to endorse too many connections you are not directly acquainted with. The idea is, your connections will feel a wee boost from your endorsement and naturally be inclined to return the favor.Just AskIt’s perfectly legitimate to ask a few of your coworkers or past coworkers to endorse you for skills they would have seen in action. And state explicitly that you’d be happy to return the favor in helping them increase their visibility somehow. This is also a good way of ensuring tha t you get the right endorsements, the ones that will be most helpful and put your skills in the best light.Ask people who would already have a good opinion of you work and who would be the appropriate type of person to endorse the quality of what you do best.Optimize Your ProfileThe more people who see your profile, the better. You’ll get more endorsements, and then more viewers actually seeing those endorsements. There are plenty of resources around for how to use SEO to optimize your LinkedIn traffic.Say ThanksWhen people endorse you, a wee thank you is a very nice touch. It’s a great way to make a genuine connection out of a casual one, and can breed more reciprocity.Remember: keep your skills updated and sleekly tailored to your goals, and make sure to keep working to drive up your best possible endorsements for a successful career.

Organizational Structure and Culture Term Paper

Organizational Structure and Culture - Term Paper Example In the context of the topic under consideration, the chosen health care organization is the Good Samaritan Hospital. The organizational structure at the Good Samaritan Hospital is flat. In the organization there is no provision of intervening management between the managers and the staff. The central idea governing the organization is that the experienced and well trained staff members are better equipped to take on the spot decisions if they are extended a greater autonomy and are involved in the overall decision making (Cunneen, 2008). In this organization the staff is seldom supervised by any intervening layers of management. Though this hospital is a large organization, it is possible to accommodate a flat organizational structure owing to the existence of varied independent units. The decision making process here is decentralized and encourages ample involvement of the employees. The flat structure of this hospital is the key to its supporting environment that fosters a client c entered care. Greater autonomy extended to the employees necessitates ample emphasis on learning and training (Cunneen, 2008). The employees here feel that they are amply empowered to innovate and resort to out of the box thinking that directly bolsters the quality of patient care (Cunneen, 20080. The staff has a direct access to the requisite resources required to extend an improved patient care with ample opportunities to develop as a professional. The staff is positively encouraged to look for the viable improvements and opportunities and resorting to new procedures and innovations aimed at improving patient care receive minimal resistance. The staff members are always encouraged to understand the patient needs and requirements are expected to take ownership of the issues and problems mentioned by the patients. The Management Information System resorted to at the Good Samaritan Hospital has well defined goals that are to enhance and streamline communication amongst employees, to bolster the organizational goals and objectives, to facilitate the exchange of complex information across the organization, reduce expenses by curtailing manual activities and to develop an objective system for saving and organizing information (Stanford, 2007). As, at this hospital, there are minimal intervening levels of management, the staff deployed at the specific units is required to report directly to the specific unit in charge. This speeds up the decision making processes and facilitates autonomy and a relaxed work environment (Stanford, 20070. However, the problem with this information structure is that as the entire unit members are required to report to the unit in charge, the bosses and managers here are required to take care of too many things. Going by the fact that the Good Samaritan Hospital has a flat organizational structure, it automatically facilitates a more open communication as compared to many other health care organizations. However, with so many staff memb ers reporting to so few managers, many a times this communication approach give way to much chaos (Stanford, 2007). The Hospital Director has an open door policy and any employee can approach the top management with ease and convenience. However, as this hospital is expanding with time, the Director has empowered his PA to manage communication and to filter and classify the communications reaching his office. It could be assumed that many a time the

M essay Example | Topics and Well Written Essays - 1000 words

M - Essay Example Second, the American government did not exactly stop China from controlling Chinese Americans in the U.S. The U.S. did not protect Chinese Americans in Americans soil because it continued to see the latter as suspicious illegal aliens, even after World War II. Furthermore, the U.S. government did not take positive actions to create equal conditions for Chinese Americans. It practiced racial profiling as a means of cleansing the U.S. of suspected communist Chinese Americans. This statement, â€Å"Chinese in the United States were subjected to a highly institutionalized structure of dual domination?† means that Chinese Americans had two lords in the U.S. - the U.S. government and the Chinese government. Both governments subjected Chinese Americans to racial oppression and exclusion, as already explained in the first paragraph. World War II did little to ease racism and oppression against Chinese Americans. Although President Roosevelt compelled the U.S. Congress in 1943 to repea l the Chinese exclusion laws, he did so because it was an essential military strategy. He also replaced it with a less stringent exclusionary law through the immigration quota system. During the Cold War, instead of improving the rights and liberties of Chinese Americans, the U.S. ... 2. The effect on the atomic bombs on Japan and its economy is that, at first, the Japanese got angry at their military leaders, and many accepted that their nation should never launch another war, while the Japanese economy severely suffered initially because of lost jobs and the destruction of cities during the atomic bombing. First, after the atomic bombing, the Japanese remarkably felt more resentment for their military forces than the U.S. government. They did not harbor any racist feelings against the U.S., although some resentment developed during the opportunist actions of the U.S. toward Japan when the Cold War started. Second, the atomic bomb negatively affected the economy of Japan, where the unemployed reached 13 million and demobilized Japanese soldiers became beggars. The Japanese persevered by working closely with the Allied forces in forming a new government structure and new policies that affected its way of life. For instance, a new constitution was ratified in 1946, which guided the Japanese government toward a more democratic era. The Japanese constitution in 1946 laid out the preservation of the emperor as the symbol of unity of the people and renunciation of future wars. By preserving the Emperor, the Japanese were able to hold on their ancient cultural symbols, which helped them persevere during these trying times. The Japanese people received greater democracy in how members of the government were selected and removed too. Furthermore, changes in agrarian and labor laws improved satisfaction among peasants and workers. These changes enabled many farmers to own their own lands, while workers were allowed to form and participate in trade unions. By 1970, Japan became a world power despite the obstacles because of the combination of

Parkinson's disease Essay Example | Topics and Well Written Essays - 1000 words

Parkinson's disease - Essay Example Damaging approximately 60% to 80% of the cells producing dopamine would cause its deficiency and consequently lead to the appearance of PD motor symptoms. The National Institute of Neurological Disorders and Stroke, NINDS (2013) refers to this brain cells impairment process as neurodegeneration. Prevalence and Incidence About 1 million people in the US suffer from PD with between 50,000 to 60,000 new cases being diagnosed annually. Worldwide, between 4 million and 6 million people suffer from PD (National Parkinson Foundation, 2013). It has been particularly noted to set in at age 50 to 65 with a lower incidence in African Americans as compared to the Caucasians and 3:2 for male to female ratio incidence (Talan, 2011). Motor Manifestation Years before the motor manifestation, people with PD experience non-motor symptoms including sleep disorders, loss of smell, hyposmia and constipation. The Braak’s hypothesis cited by the NPF (2013) observes its earliest signs in the medulla, particularly the olfactory bulb which controls the sense of smell. It would then gradually progress to the cortex and substantia. Notwithstanding, the four motor symptoms cited by NFP (2013) are cardinal in PD: postural instability, slowness of movement, rigidity and tremor. The well-known symptom of tremor has been referred to as rest tremor by NINDS (2013) as it becomes maximal on rested limbs and disappears with sleep or voluntary movement. It begins with a single leg or arm and later becomes bilateral. The tremors have a frequency of between 4 and 6 Hz. Secondly, the slowness of movement referred to as bradykinesia by NFP (2013) relates to difficulties in the whole movement process: planning, initiation and execution. This early manifestation hinders simultaneous and sequential movement performance indicated by problems related with performance of fine motor controlled tasks like sewing, writing and dressing up. The magnitude would be determined by one’s emotional state or activity. Rigidity would be manifested by stiffness of the limb and resistance to movement due to excessive continuous muscle contraction or muscle tone. This could be uniform or ratchet referred to as lead-pipe and cogwheel rigidity respectively. It could be accompanied by pain. Whereas in the early stages it affects the shoulder and neck muscles, it later progresses to the whole body. Finally, the late stages of the disease exhibits impaired balance causing frequent falls and bone fractures due to postural instability. It would be experienced by 40% of the patients. Talan (2011) adds posture and gait disturbances like festination to the list of these motor manifestations. Diagnosis and Detection Initial diagnosis requires the identification of at least two of these four motor manifestations (NPF, 2013). Bedside examination by a neurologist remains the most basic diagnostic tool for suspect patients. To aid this diagnosis, emergent imaging modalities including PET and DAT scans would be performed by a neuroimaging expert with DATscan playing a critical role of differentiating PD from other essential tremors but cannot indicate the PD subtype. Also to aid in accurate diagnosis would be the need for information on physical and medical examination and also medication history to ascertain the absence of medication that causes symptoms similar to those of PD. The

People Resourcing and Reward Essay Example | Topics and Well Written Essays - 4500 words

People Resourcing and Reward - Essay Example In turn, effective planning can serve as a potent remedy some of the most pressing problems faced by companies. According to Kohl (n. d.), human resource planning in indispensable as it "serves to stabilize employment levels when demand for a firm's product is variable." In this case this tool becomes important in "reducing the firm's unemployment compensation liability costs due to layoffs, providing more job security to the firm's employees, and minimizing the costs of overtime during periods of peak demand." This highlights the company's ability to source the needed workforce only when they are required. This is done by hiring temporary employees in order to fill up positions during peak seasons. Human resource planning also addresses the company's problem in employee turnover. This tool prevents young college recruits from leaving the business organization after it has spent on expensive training programs primarily because of the lack opportunities for promotion. As human resource planning uses techniques in order to forecast the future organizational needs of the company, training and skill enhancement programs will only be extended when they are deemed necessary in the future. This then also "reduces the problems of managerial succession by permitting plans for replacements to be drawn up in advance in case key executives resign or die" (Kohl n.d.). In the end, human resource planning also helps in enhancing the financial performance of the company by increasing its profits. It makes possible the allocation of financial resources so that departments will have the necessary people to produce the firm's desired output. Human resource planning is seen as tool which is utilized in maximizing the resources of business organization by assigning each of the members of the workforce to the task or assignments where he or she can function more efficiently. Through this, the skills and knowledge of the human resource is utilized to the areas where they are most needed. However, aside from the perceived advantages of human resource planning, it also has its own set of critiques. Firstly, the effectiveness of the tool is directly linked with the business organizations ability to forecast of human resource needs in the future. Failure to exactly estimate the human resource needs will make human resource planning only a waste of time because the company may still face shortages or surpluses of resources. The hardship of effective forecasting technique is even aggravated by the rapidly changing global markets which make it impossible for companies to predict the future of their operations. Kohl (n.d.) also adds the "inherent mathematical complexity associated to model human resource systems." Until now,

LP6- Juvenile Justice Assignment Example | Topics and Well Written Essays - 750 words

LP6- Juvenile Justice - Assignment Example However, some adverse effects may vary depending on the quantity consumed, the rate of body metabolism, and individual mood. Some of the most commonly abused drugs include marijuana, cocaine, heroin and alcohol (Bruce and Tracey 2-6). Marijuana is dry shredded leaves ranging from brown to green mixture of flowers stem and leaves of a plant termed as cannabis sativa. This type of drug in its resinous form is called hashish. Marijuana contains a chemical component known as tetrahydrocannabinol (THC), this chemical subjects the body it into euphoric state (feeling high). According to center of diseases and control (CDC), marijuana contains over 70% cancer causing substances compared to cigarettes and persistence use often lead to inflammation on the respiratory system. Several studies have also indicated that this drug causes abnormalities of the brain giving a leeway to diseases such as psychosis. In male, marijuana changes the structure of the formation of sperm cell and this may lead to infertility and it interferes with the menstrual cycle in women. The drug also causes abnormal cell division leading to premature births and is one of the leading causes of leukemia amongst newborn children. In conclusion, cannabi s increases the rate of heartbeat, interferes with the physical coordination and causes dizziness (Diane and Samantha 100). Cocaine falls amongst the addictive stimulant drugs generated from a coca plant mostly grown in South America. This drug in its processed form is known as crack. Cocaine drug is inhaled through the nostril or can be directly injected into the blood stream in form of solution. This drug increases the rate of heartbeat, nausea and enhances abnormal breathing patterns (Diane and Samantha 100). Even though cocaine is mainly associated with short term effects, its abusers often suffer from damaged nose cartilage thus leading to paranoia and abnormal breathing

Environmental Audit Term Paper Example | Topics and Well Written Essays - 2000 words

Environmental Audit - Term Paper Example Environmental auditing is systematic process conducted at regular interval by responsible authority in order to identify operations and practices related to meet environmental requirement. When conducting the environmental auditing, the firm should frame certain criteria for conducting the audit. Effective criteria would enable the firm to assess the performance of auditing entity. If these criteria are inappropriate it will bring certain problems in making the auditing. The framed criteria should be measurable, acceptable, and should be reliable. The organization should make good planning regarding the conduct of environmental audit. This planning would help the firm to know the required time to complete the auditing procedures and to identify potential problems in the audit etc. â€Å"For planning for successful audit assignments, the auditor needs to understand the auditees’ commitments in terms of financial norms, compliance requirements, and performance expectations. Thi s would determine what procedure is to be followed† (Guidance on Conducting Environmental Audit 9). If a firm proposed to conduct environmental audit, it should have clear objective about the auditing, and the firm should determine the steps to be undertaken by the firm to achieve the desired result. The firm should determine the audit scope, areas of auditing etc. The audit objectives includes the following†¢Ã‚  To recognize improvement opportunities.†¢Ã‚  To assess the internal policies for conducting environmental audit.... Environmental audit generally conduct in the following areas Material management and savings of material. Waste management and effective disposal of waste. Economy use of water resources. Effective utilization of energy resources. Performance pertaining with the environmental management system. Air pollution and preparedness to prevent air pollution. Noise pollutions control and preparedness. Conducting environmental auditing is the responsibility of companies, and it is their duty to keep environment free from the pollutions. The companies should evaluate their commitment toward society and they should not make any harm to the environment. Companies should utilize the natural resources in right manner and it should not exploit. Today government has imposed many regulations on the companies to protect the environment from the pollutions. â€Å"Through adoption of clean technologies and improvement in management practices for prevention and control of pollution is not only mandatory but also has got wide acceptance among the industrial community. Charter on corporate responsibility for environmental protection (CREP) also calls for commitment and voluntary initiatives of industry for responsible care of the environment† (Environmental Auditing 1). Environmental auditing reviews company’s operations and process in order to assess company’s compliance with environmental rules and regulations. Environmental auditing cover broad areas of business including building and building site. Many companies are using environmental auditing as a valuable tool of business resources. The auditing helps the company to bring many advantageous such as to know the problems relating to air, water, and land and to gain

LP6- Juvenile Justice Assignment Example | Topics and Well Written Essays - 750 words

LP6- Juvenile Justice - Assignment Example However, some adverse effects may vary depending on the quantity consumed, the rate of body metabolism, and individual mood. Some of the most commonly abused drugs include marijuana, cocaine, heroin and alcohol (Bruce and Tracey 2-6). Marijuana is dry shredded leaves ranging from brown to green mixture of flowers stem and leaves of a plant termed as cannabis sativa. This type of drug in its resinous form is called hashish. Marijuana contains a chemical component known as tetrahydrocannabinol (THC), this chemical subjects the body it into euphoric state (feeling high). According to center of diseases and control (CDC), marijuana contains over 70% cancer causing substances compared to cigarettes and persistence use often lead to inflammation on the respiratory system. Several studies have also indicated that this drug causes abnormalities of the brain giving a leeway to diseases such as psychosis. In male, marijuana changes the structure of the formation of sperm cell and this may lead to infertility and it interferes with the menstrual cycle in women. The drug also causes abnormal cell division leading to premature births and is one of the leading causes of leukemia amongst newborn children. In conclusion, cannabi s increases the rate of heartbeat, interferes with the physical coordination and causes dizziness (Diane and Samantha 100). Cocaine falls amongst the addictive stimulant drugs generated from a coca plant mostly grown in South America. This drug in its processed form is known as crack. Cocaine drug is inhaled through the nostril or can be directly injected into the blood stream in form of solution. This drug increases the rate of heartbeat, nausea and enhances abnormal breathing patterns (Diane and Samantha 100). Even though cocaine is mainly associated with short term effects, its abusers often suffer from damaged nose cartilage thus leading to paranoia and abnormal breathing

Environmental and Consumer Influence Essay Example for Free

Environmental and Consumer Influence Essay External factors such as political, legal, social, ecological, cultural, technological and business ethics will be discussed. MAC Cosmetics slogan reads, â€Å"Professional makeup artist quality cosmetics† (MAC Cosmetics). This slogan allows the consumer to know that MAC makeup is so good makeup artist use it. It allows the consumer to connect the dots between makeup artists to celebrities to the consumer and the consumer using celebrity worthy products. With so many other makeup brands MAC Cosmetics is known for being bold and colorful; from their products to the celebrities they use to advertise and market their products. For example, Nicki Minaj, a well-known music rapper known not only for her controversial lyrics but her unique form of dress. She is the flashy and different exactly what MAC Cosmetics attempts to portray their products to be. Before Nicki Minaj there was Lady Gaga, another example of an over-the-top music artist. When describing the psychological and social factors involved in consumer purchase of this product; MAC Cosmetics much like every product marketer have researched and studied these factors under a microscope, figuratively speaking. It is important to understand every aspect of a consumer’s behavior factor to receive a clearer picture on how to market the product. When speaking of consumer psychological and social factors we are speaking of the consumer’s motives, perception, and attitudes. When analyzing a consumer’s motives, a motive is defined as a reason for doing something (Merriam-Webster). When comparing one consumer to another the motives may not be all the same. Motives can range from simply needing a makeup refill to wanting to use a highly advertised product. Wanting to use a popular product such as MAC can then be a psychological factor. When speaking of a psychological factor we then have to take into consideration the needs of this particular consumer. Perhaps this product is used by everyone he or she knows and they merely would like to fit in. But this example is most likely take place in a younger consumer, maybe a high school or college student. Another motive that can be introduced is the consumer may feel good wearing this product. Not only because this product does what it advertises but because the consumer likes how they look wearing it. As discussed above, how the consumer feels when wearing the product may allow them to give the perception of flawless skin. The perception goal given by the models and celebrities used to market the MAC Cosmetics products, they want consumers to feel like they can look just like them. To be realistic everyone has some flaw they would like to cover or camouflage and when told by a celebrity who is admired and continuously looks flawless, that will affect the decision of the consumer’s perception of that particular product. It may also play an important role in which influences the consumer to purchase this product. The perception given by the advertisement then becomes a motive for the consumer to purchase a product they may have had no intention in purchasing. Attitude also plays an important role in purchasing a product like MAC Cosmetics. Attitude is defined as a feeling or emotion toward a fact or state (Merriam-Webster). A consumer’s attitude may have several factors. A consumer’s personality, family, and simply a dislike of someone or something may influence a consumer’s attitude. The perception MAC marketers attempt to portray in MAC Cosmetics is that their product is used by celebrities and models. And for example, Nicki Minaj, as previously stated above she is a music rapper who seems to have a strong opinion about everything and everyone. Using her as the spokesperson could be safe to say that her attitude describes MAC Cosmetics. Consumers then may translate that and assume that by using this product they too can feel strong and outspoken. Social class also has a lot to do with the purchase of MAC Cosmetics. Unlike some well-known makeup brands, for example Cover Girl or Maybelline, MAC is not found in grocery stores or drug stores. MAC Cosmetics is found in higher end department stores such as Nordstrom and Macys and some cities have the MAC Cosmetic stores. The price of the cosmetics is a bit higher than the examples listed above. Which means someone on a budget may not be willing to fork up the extra cash to purchase MAC products. Not saying that you will have to mortgage off your home to purchase MAC Cosmetics but it is definitely a social class factor. Consumers who are or consider themselves in this social class will purchase MAC Cosmetics because like previously discussed, it is not utterly available and is more expensive than others. The psychological and social factors all play and important influential role in a consumer. The factors of motives, perception, attitudes, personality, family, social class, and reference group all play important roles and each tie into each other in one or many forms. Marketers are fully aware of these factors and ensure their products are able to trigger a consumer’s sensation in order to have them purchase the product. But along with psychological and social factors there are also external factors to consider. For example there are political, legal, social, ecological, technological, and business ethic external factors that affect a consumer’s behavior. Some external factors that may influence consumers to purchase the MAC Cosmetic products are social, ecological, and business ethical. As previously discussed a social factor can be influenced by simply allowing the purchaser to seem as if they are a part of an unspoken club. MAC Cosmetics allows their consumers to feel that they are receiving only the best money can buy. By MAC only selling their products at high end departments stores it allows the consumer of only those stores to have access to the product. For example because MAC Cosmetics is not found just any where consumers who shop at Wal-Mart would not have access to MAC Cosmetics. This allows consumers in this social bracket to purchase MAC products. Another external factor that maym influence MAC Cosmetics purchases is the ecological factor. These days, many beauty companies are setting an eco-friendly example and MAC Cosmetics is one of them. MAC Cosmetics is offering refillable packaging and compacts, with refills often old for slightly less money (Pollack Boyer). MAC Cosmetics also rewards for being environmentally thrifty by handing out free lipsticks to customers who return five or six empty product containers (Pollack Boyer). Consumers may be incline to support and purchase products from MAC Cosmetics because they are supporting the environment through earth-sustaining and earth-fri endly practices. Another external factor that may influence a consumer behavior to purchase MAC Cosmetics is business ethics. For MAC Cosmetics business ethics and ecological factors play hand-in-hand. Along with their ecological practices MAC Cosmetics contribute to the fair trade and community. Fair trade means paying a fair price for outsourced labor, while community trade creates long-term economic initiatives to ensure sustainability within the communities in which ingredients are extracted (Pollack Boyer). MAC Cosmetics and other companies are not only transforming their own products, but also supporting others who are helping the environment (Pollack Boyer). As discussed above the analysis of consumers behaviors have many different factors and each consumer situation is different. MAC Cosmetics may not be for everyone but they try hard to be for everyone. Marketers ensure to stimulate all aspects of consumers psychological and social factors and their external factors. Some examples were given for each factor in order to better understand a consumer and their reasons for purchasing the MAC Cosmetics products. MAC Cosmetics advertises to have â€Å"more than 100 shades for eyes, lips, and face, everything a makeup addict cannot live without†, you be the judge. REFERENCES Bagozzi, R. P. , Gurhan-Canli, Z. , Priester, J. R. (2002). The Social Psychology of Consumer Behaviour. Philadelphia, PA: Pearson. MAC Cosmetics. (n. d. ). Retrieved from http://www. maccosmetics. com/index. tmpl Merriam-Webster. (n. d. ). Retrieved from http://east. merriam-webster. com/dictionary/attitude? show=0t=1369245814 Merriam-Webster. (n. d. ). Retrieved from http://east. merriam-webster. com/dictionary/motive? show=0t=1369886515 Pollack, J. and Boyer, D. (n. d. ), Green Cosmetics Companies we love: Yves Rocher, MAC, The Body Shop and Aveda. (n. d. , Fall). Canadain Living . Retrieved from http://www. canadianliving. com/life/green_living/green_cosmetics_companies_we_love_yves_rocher_mac_the_body_shop_and_aveda. php

Tesco Change Management Strategy

Tesco Change Management Strategy Tesco is the UKs most successful and high profile supermarket and one of the worlds leading international retailers. Tesco was founded by Jack Cohen at east London in 1919. The name came about after Jack Cohen bought a shipment of tea from T.S. Stockwell. He made new labels using the first three letters of the suppliers name (TES), and the first two letters of his surname (CO), forming the word TESCO (tesco.com). Tesco is the market leader of the supermarket industry in UK with revenue of  £38.558 billion including VAT and  £62.537 billion of revenue worldwide in 2010 (tescoplc.com). Even in this recession Tesco has made an incredible  £3.4 billion profit worldwide this year (guardian.co.uk). 1.2: Mission statement: To create value for customers to earn their life time loyalty (Please see appendix no 1 for full details). 1.3: Objectives: The objectives of the strategy are: To be a successful international retailer To grow the core UK business To be as strong in non-food as in food. To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com To put community at the heart of what we do (Tesco.com). 1.4 Performance: Tesco has highly market growth among all supermarket giants since it is performing. It has highest number of store across UK .It is also providing service in Europe , Asia and initial market in the U.S .A by the name of Fresh and Easy as it is third largest supermarket in the world (Tesco.com). 2. Introduction: Strategic change management can be defined as the art and science of formulating, implementing and cross-functional decisions that enable an organisation to achieve its objectives. Strategic change management is design for marketers to understand their current position in the market to divert its actions for future benefits. It brings the idea of management, operational, financial and all other forms of action need to change for future benefits in the long run. 2.1 The action of Strategic change Management: Adapting the strategic change management is a significant element of exploiting and creating new and different opportunities for tomorrow. It magnifies and implements its operational actions in the long run to achieve target. To survive, all organisations must astutely identify and adapt to change. The strategic management process is aimed to allowing organisation to adapt effectively over long period of time. 2.2 Contribution by gurus: Peter Drucker (1969): Coined the phrase age of discontinuity to describe the way change forces disruption into continuity of our lives. We are now in an age of discontinuity and extrapolating from the past is hopefully ineffective. The information is needed for the performance of service operation is rely on the perspective is operational managers require finer obtained information than is needed as part some corporate diagnostic. According to peter drucker Two problem arise from strong corporate reporting, first, policy and political goal can down played, and second, the focus can easily become concentrated on organisational effectiveness at the expences of community needs analysis. He argued downside of the organisational information system was that management focus inevitably became drown to internal system (Longo and Cristofoli, 2007). Change is essential and compulsory in order to ignore the discontinuity of our life. AC 4: Examining the need for strategic change in Tesco: An organisation needs to change in order to meet the following condition. To remain competitive in their respective market. To ensure that they can adapt to change in order to meet ever changing environment circumstances. To remain focused in order to plan their future. Changes respectively occur on the basis of its objectives and competitiveness. The relative importance of change is to identify what market is needed for and to enable them by supplying the essentials. Tesco has made its significant strategic change on growing market particularly in the UK. Tesco has a well-established and consistent strategy for growth, which has allowed themselves to strengthen their core UK business and drive expansion into new markets. Tesco is a giant supermarket it has remained highly competitive in the market because of its market growth by adapting to the need for change. Corporate strategy: Examination of the current and anticipated factors associated with customers and competitors envision a new or effective role for the firm in a creative manner for organization. Tesco corporate Change: Tesco had undergone some strategic change in the respect of till set up. They introduced self service till in order to remain competitive and satisfied customer requirements. There is a need to implement such a change for Tesco to remain the leader in the retail industry. 3.2 What is change management? A structured approach to transition individuals teams and organisations from a current state to a desired future status. A systematic approach of dealing with change both from a prospective of an organisation and on the individual level. Including: Adapting to change, controlling change and effecting change. [AC: 4] Assess the factors that are driving the need for strategic change: Change is often necessary because of external and internal development and external factors. Theory: Micro environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Macro environment includes all factors that can influence an organization, but that are out of their direct control. A company does not generally influence any laws. It is continuously changing, and the company needs to be flexible to adapt (www.blurtit.com). The general environment and the task environment PESTEL analysis: A PESTLE analysis for Tesco must consider all the important external factors impacting on the company. These factors may have political, economic, sociological, technological, legal or environmental dimensions. Tescos operations obviously have a significant environmental impact, from fossil fuel use to packaging issues. Reducing the demand on the planet is a challenge for any big company. A PESTLE Analysis for Tesco must look at all the six factors we have mentioned. Here they are again, with examples of each: Political: The increase numbers of political instability can affect the business by the Democratic government, political legislation. Economic: rate of inflation, interest rate, competition demand, employment level, income level Sociological: population demographics ,Lifestle, pattern of social interection, Religion, Believes, Norms Technological: Level of skilled Manpower, Transportation. legal: Employment laws, Consumers protection laws, investments laws and Health Safety laws (Class lecture). Environmental: climate change is affecting supply and transport, how can Tesco adapt External change triggers: Tesco has been able to place itself as a fastest and highly growing market in the world. As a worldwide business Tesco have great concern of global warming. As a result of this they have put important roles for climate change by becoming 0% carbon business by 2050, reducing 30% emissions of products they sell by 2020. Health awareness is a significant issue Tesco is introducing for their consumers by providing better information on nutrition to improve health. They make healthy options more accessible by providing price and promotions, healthy ranges and reformulating products. They are also responsible of selling alcohol. Tesco working constructively and developing strategy for demographic change on among all races. Near or task environment: Cover all the stakeholders who can influence and be influenced by organisations direct actions. Tesco has local buying strategy in every region dedicated to local market on demand of many consumer want to boost up their domestic economy. Tesco has segmented the suppliers for their products with 4000 local and national suppliers. Although Tesco appearing one of the super market giant in the UK yet it has got some main rivals which are Sainsburys, ASDA, Morrisons and Co operative. Tesco has established own bank by the name of Tesco bank. Internal change triggers: Technology: Tesco made a drastic change in their customer service sector by introducing self service till in order to reduce the queue in the line Outlets: Tesco operates 4500 stores in 14 markets with a substantial food and non food offering. Also they have fast growing retailers services arm (including dot com, finances and telecoms).As they have their internal sources tell them every day and week by exit and telephone survey with customer to understand them how they are benchmarking against their key competitors. As Tesco involved the qualified people to run its operations therefore there is no senior management dissatisfaction with the status quo has still arrived. To avoid the employee management conflict Tesco established an Internal support and recognition programme for their employee (Tescoplc.com). The systems approach: Technology To be competitive in the market retain consumer revisited and win their lifetime loyalty Tesco introduced Customer relationship programme named (CRM) Clubcard in mid of the 1990s. A modern technology of self serving Till has bought Tesco a successful operation in its management. People Tesco has 472,000 employees serving millions of customer every day. Management Tesco is well structured and its Strategic management is PESTLE analysis, Porters 5 forces analysis, Critical success factors, SWOT analysis, Value chain analysis (ivoryresearch.com). The change agent: A group of people work under the board of Tesco for its internal and external change. They also follow Alton Mayo theory as a process of change. Goal- To retain customer lifetime loyalty. Role Strategic management. Communication- Alton Mayo theory Tesco has come through several changes in internal and external which have held its highly competitive market place among all rivals. [AC: 5] AC 6: Assess the resource implications of the organisation not responding to the strategic change: Resource implication is a tool of company which is used to identify the strategic management available to company. A fundamental principle element is based on maximising potential advantages (Hitt, M. A. et. al. 2001). Tesco as one of the high profile supermarket ha it resources is very rich. It has 472,000 Human resources, Technological resource for online shopping, Tesco financial resources, Thousands of Lorries for transportation, Tesco recycling points located in every Tesco Extra shop for recycle, Tesco Fuel. Tesco as a giant supermarket has its resources very rich. It has potentially identified its resource implication and applied them according to the development stage. According to the company policy it has segmented the resources in three sections which have been discussed below. Human resource of Tesco: Tesco has very good practice of Human resource management. The practice includes: Interviewing: Tesco has highly trained staff and managers for taking interview of applicants according to the level of employment. Training and Development: People realise more committed and involved themselves with Tesco when they know they can grow in the company. Tesco has the strategy of recruiting local people to understand the culture and tradition. They get benefited in the wider economy by investing in training and development as a major company. Restructure: Tesco made a supply chain restructuring programme in Republic of Ireland in 2009 when Pound went down against Euro.(Tesco.com) Physical resource of Tesco: As a world fourth largest retailer Tesco has develop constructive Physical Resources. Building or premises: Tesco as one of the biggest supermarket in the world has 2482 stores in UK and 2328 stores in 13 international markets including EUROPE, ASIA and US. Reputation: Tesco as a Britains largest retailer supermarket has extraordinary reputation of expending its operation in the UK and international markets. Vehicle: Tesco has thousands of different types vehicles that are on the road to deliver and transport consumer goods at their doorsteps and to the stores (Tesco.com). Financial Resources: Tesco is one of the successful retail supermarket in the world have its financial resources very strong and established. The financial resources include below are Cost of training: Tesco has put its market place very strong and competitive. As a result of this Tesco spends millions of pounds for its staff training and the training for running the self service till each year nationally and internationally (Tesco.com) Redundancy cost: Redundancy on Tesco has only made on relocation purpose in February 2007 and March 2010 (Supermarket.co.uk). Relocation cost: Massive amount of relocation cost were made in March 2010 When Tesco wanted to relocate its distribution centre in Widnes from Middleton (David Morgan. (2010) Middlewich shoppers boycott stores following redundancies. Middlewich Guardian, 11th march, p. 1.). Tesco has made its resources implicated widely in the market. It has adapted the implications in strategy in order to achieve the target. [AC 6] AC 7: Develop system to involve stakeholder in the planning of change: Stakeholder analysis: Stakeholder analysis is the document information is provided for the key stakeholders Names and organisation, their role in the project, their level of interest within the company, their influence in the individual project and suggestion for managing relationship among each stakeholder (Schwalbe, 2007).Stake holder is person or group of people who have legitimate interest in the company and who have direct and indirect communication to the company. Stakeholder analysis system Tesco can apply to involve its stakeholder in order to bring the change in the service. Customer Supplier Buyer Government Media Organisation TESCO Who have external relationship with TESCO Supply who have internal relationship with Tesco Who have internal relationship with Tesco Who is externally linked with Tesco Who have external relationship with Tesco Role in the project Who buy their shopping from TESCO Supply the product in Tesco Who buy the product for Tesco Who impose the VAT, Taxes, rent and rate etc Supply the information to customer about Tesco Product. Unique fact Quite demanding for quality of product Demand for More product supply Buying product in time for Tesco Government regulation is obeyed by Tesco Quality of product available for Customer Level of Interest High level of Interest Very high level of interest Very high level of interest Low level of interest Moderate level of interest Level of influence Very high level of Influence Moderate level of influence Moderate level of influence High level of influence Low level of influence Tesco stakeholder Analysis 7.1. Divergence and Convergence: divergence and Convergence is another appropriate way of involving the stakeholder into decision in order to bring the change. Convergence is the tendency of Tesco to adopt successful change practices. Divergence is the results of different implementations of the change management practice. Divergence Factors: Leadership Styles: Identify the Leadership style is very important element of bring the change in Tesco. National culture: Cultural effect always keeps a significant impact of interest to adapt a change in Tesco. Organisational Culture: Tesco must bring the change according to the practice of its organisational culture. Industrial development: Changes always adapted in terms of industrial development. Convergence Factors: Technological Innovation: Technological Innovation is one of the important change Tesco may bring in order to change. High Customer Expectation: The potential change must be based on highly customer expectation. In terms of Structure: The change Tesco needs to adapt according to the Organisational Structure. Convergence and Divergence is two important elements of methods Tesco may apply in order to bring the change in the company. The factors that are driving convergence and divergence is way of apply the change. 7.2. Commitment Development: Commitment development is one of the best process of making stakeholder involved with Tesco. In terms of bring the change in the organisation, Tesco can be more responsible to Customer, Suppliers, Buyers, Governments roles and regulations, and be more accountable to media that what is the development they can provide for better service by bringing the change in Tesco. It can reserve the interest of individuals and supply the commitment according to the consumer needs ( Class lacture). [AC 7] AC 8: Develop a change management strategy with stakeholder: Stakeholder analysis: Stakeholders are those people who have legitimate interest in Tesco. There are six steps of analysing the stakeholder in Tesco. Those steps are Step 1.Identify stakeholders: Identifying the stakeholders is the first step of analysing the stakeholder in Tesco. The stakeholders are in Tesco is Customers, suppliers, Buyers, Employees Managers, Community, Government, and Media. Step 2.Prioritise Stakeholder: Prioritise the stakeholders in Tesco according to their attribution is very important element of bring the development in Tesco. It is an effective process of gradual involvement. Step 3.Develop an engagement strategy: One of the important element of stakeholder analysis is to develop an engagement strategy of stakeholders with Tesco. It brings the commitments and individual duties belong to individual into practice. The methods of involvement could be: Meetings, presentations, Group facilitation, Delegating, develop and share a change plan. Step 4.Map their profile: Mapping their profile according to their level of influence and Level of interest is significant element of analysing stakeholder profile. Step 5.Optimise their support: Stakeholder analysis is the effective way of involving Stakeholders into direct and indirect approach of Tesco activities. Optimising their support means, the support is provided by stakeholder is to utilise them in the best possible way. Utilise the support of stakeholders resources. Step 6.Monitor changes: Changes may come according to the demand of time. It is vital to monitor the changes may come potentially. [AC 8] AC 9.1: Evaluate the systems used to involve stakeholders in the planning of change: The involvement of stakeholder planning includes two steps include stakeholder analysis and commitment development. Evaluation the systems in the planning change: Advantages of stakeholder analysis and commitment development Disadvantages of stakeholder analysis and commitment development. Stakeholder analysis provide the information of the people who are directly and indirectly involved with Tesco. It is time consuming and lengthy process involved. It is the only way to identity the stakeholders who have high level of interest in the company. Low level of interest can bring less revenue in the organisation by the stakeholder By stakeholder analysis Tesco can know who are the people have high influence in order to bring the change Low level of influence and the disagreement of development can bring down the company motive intention for change. Stakeholder analysis and commitment development can give us the information of individual responsibility belongs to individual. It is time consuming and cost effective. Stakeholder analysis and commitment development can provide the information of identifying individual demand within the organisation. Individuals demand can be sometimes outrageous in order to bring the change. Evaluating the system of stakeholder planning can provide the idea of the effectiveness in terms of bringing the change. Advantage of and the disadvantage of the stakeholder analysis and commitment can give us information of how productive they could be in order to bring the change in self service till. 9.2. Evaluate the systems used involve the Stakeholders in the planning of change: Involvement of stakeholders planning includes Divergence and Convergence. Advantages Disadvantages Divergence and convergence may bring Structural, Technological, and operational change. Changes are always variable. Divergence and Convergence may the innovation in the organisation. Innovation may be very costly. Individual leadership style can be applied in different situation in order to bring the success in the organisation. Bad practice of leadership can be destructive for company. Organisational and national culture can be developed by adapting Divergence and Convergence on perspective of change. It may put the negative aspect on the culture. Evaluating the change of Stakeholder involvement can give a positive impact of applying the change in the company in order to adapt a change. Organisational structure and culture can be developed on the demand of situation in the case of being competitive in the market. [AC 9] AC 10: Creating a strategy for managing resistance to change: Resistance of change is the people in Tesco who dont want to bring the change in self service till. The type of resistance can be individual versus collective, passive versus active, direct or indirect, behavioural or verbal or attitudinal and can be minor or major. In order to frozen the resistance situation Tesco has identified the appropriate measure of managing a process. The process of managing the resistance is Participation and involvement: participation and the involvement of key stakeholder is one of the important process of solving the resistance. It plays the vital role of individual involvement and find out the proper solution. Everyone participation can bring the effectiveness of solving resistance. Education and communication: Education and communication process can be applied when the major stakeholder are not aware of the benefit of using self service till. The process of making individual educated and communicative can bring stakeholder co operation of productivity positively. Negotiation and compromise: Negotiation and compromise may arise when there is division within the group resistance. It is one of the possible way of solving the problem. It can resist the problem and work the group within a team. Implicit or explicit force: Solving the resistance is can be applied through implicitly and explicitly when the resistance need to be done quickly in order to bring the change. It is one of the over hasty process of bringing the change when its crucial to do. Facilitate influence: Supplying or facilitate the influence of authority can bring the change when there is need to sense the appropriate target. It becomes essential to make the key stakeholder to understand the value of change. Resistance of change can be arrived any time when the certain change need to be done. The strategy of managing the resistance is the major elements of bringing the intended change. [AC 10] AC 11: Develop the appropriate models for change: Kotters 8 steps change model: Step one: Create urgency For change to happen, it helps if the whole company really wants it. Develop a sense of urgency around the need for change. This may help me spark the initial motivation to get things moving. What to do: Identify the potential change and develop the scenarios showing that what could be happened in the future if the changes not taken Examine the opportunities that could be benefited in the long run. Discuss the change constructive way and give people dynamic reason to make them talking and thinking. Step two: Form a Powerful Coalition Convince people that change is necessary. This often takes strong leadership and visible support from key people within your organization. Managing change isnt enough I have to lead it. What to do: Identify the true leader who can bring the change in Tesco. Make them as a team within the change coalition. Ask the commitment to the people who will bring the change. Step three: Create a vision for change When I first start thinking about change, there will probably be many great ideas and solutions floating around. Link these concepts to an overall vision that people can grasp easily and remember. What to do: Determine the value of the change has central priority. Develop a short summery that will carry the vision to future of the organization. Carry out the good practice of the vision among the coalition. Step four: Communicate the vision What I do with my vision after I create it will determine My success. My message will probably have strong competition from other day-to-day communications within the company, so I need to communicate it frequently and powerfully, and embed it within everything that I do. What to do: Bring the discussion often about the change vision. Openly and honestly address what people think about the change. Lead the change by example. Step five: Remove obstacles If I follow these steps and reach this point in the change process, Ive been talking about your vision and building buy-in from all levels of the organization. Hopefully, my staff wants to get busy and achieve the benefits that Ive been promoting. What to do: Identify the leaders whose mail roles are to deliver the changes. Set up the organizational structure, job description and performance that can meet the identified change. Recognize and reward people for making the change. Step six: Create short term wins Nothing motivates more than success. Give my company a taste of victory early in the change process. Within a short time frame (this could be a month or a year, depending on the type of change), Ill want to have results that my staff can see. Without this, critics and negative thinkers might hurt my progress. What to do: Not to choose early target that are expensive and may not change happened. Make sure that the change can take place without help from any strong critics of the change. Step seven: Build on the change Kotter argues that many change projects fail because victory is declared too early. Real change runs deep. Quick wins are only the beginning of what needs to be done to achieve long-term change. What to do: Analyse what went right and what need to improve after making the change. Set up a goal to continue building the time that has achieved the change. Keep the idea alive and bring the new change leader from the change coalition. Step eight: Anchor the Changes in Corporate Culture Finally, to make any change stick, it should become part of the core of your organization. My corporate culture often determines what gets done, so the values behind your vision must show in day-to-day work. What to do: Discuss the change progress to the coalition in every chance and tell the success story about the change process. Include the values and the change ideas when hiring and training the new staff. Recognize the key members publicly of the change coalition and make sure that rest of the staff new and old remember their contribution. Create plans to replace the key leader of change as they move on to ensure their legacy is not lost or forgotten. Changes may take place at any time in any situation. The difficulties of the change are depending on the size and the length of the problem. Change is potential and vital, referring the unidentified and uncertain changes and take into action is compulsory in terms of change. Kotters eight steps model can help Tesco to identify the necessary change and make the change happen by adapting what action need to be taken. AC12. Plan to implement a model for change: Plan to implement a model for change is important in order to change. The models we can apply to make the change is depend the problem and identification of the change which may come in Tesco. A model of change is discussed below. Transformational Leadership: A contingency process of Transformational leader is who those encourage and simulate both does for the followers to achieve outstanding outcome and in the process of developing their own leadership Strategy according to the capacity. The followers get driven by the transformational leader in order to grow up and develop into the leadership strategy by responding to the individual leader and the Transformational leader provide empowerment and align the objectives and goals of the individual followers, the group, the leader and the organisation. To demonstrate the Transformational leader that could be a leadership strategy what drive the followers to succeed the expected performance (Bass, 1985, 1998). The accumulation of Transformational leadership has demonstrated that it is very important in every sector in every level (Avolio Yammarino, 2002). Transformational leadership is a very constructive process of making the job done. A leadership must be based to bring the change into action and implement it for the purpose of expected change. Transformational Leadership is perspective and constructive way of leadership which Tesco can apply in the leadership strategy in terms of brings the change. AC 13 Develop appropriate measures to monitor the progress: It is very important to monitor the progress after the changes has taken place. Monitor the progress is to identify how the changes taking place. There is various way of monitoring the progress which has been discussed below. Goal based Evaluation: In order to bring the change in set up a goal based on evaluation in Tesco. Goal base evaluation is a conducive way of monitor the progress when the changes are taking place. Outcome based evaluation: when the changes are taking place check out the outcome of the progress is very important way of implementing the change. Regular reports: Set up a monitoring team those will submit the report on regular based to identify whether the changes are taking place or not. Meetings: The meetings may take place on regular based between the coalition teams